User Experience can change the game!!

Bad User experience

Bad User experience

Lot’s of innovative projects get failed due to bad user experience. Be it big projects like ERP within an enterprise or a small website of a small shop. It’s the people who are going to use/view. If the end product, though having lot’s of capability, is not easy to use then sure the product is going to see the phase-out phase sooner.

New functionalities may increase the capability of the tool/portal but equally important is the user adoption. I’ll share one of my experience, out of many such instances.

There is a new news aggregator tool in market known as Feedpost. When I came across this, I was excited as it’s giving me options to quickly go through many magazines, current news in different topics, including business and economics. But when I signed up it sent invitation emails to all my mail contacts, automatically without asking me anything!! I was taken aback when some of my contacts complained about it. Even it sent reminders to my contacts too!! It was such a bad experience I couldn’t dare to use this tool. Recently I have sent one email to the founder of the tool explaining the issue. I hope they’ll fix this issue soon and no other new user get’s impacted in future!

There is another classic example – evolution of Windows and Macintosh compared to not so easy to use Unix/Linux.

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